Insights Hub.

The Christmas ad wars: bringing Paddington to life for Marks & Spencer

As the big brands battle it out for the best Christmas ad this year, we catch up with Framestore about their role in bringing to life a certain marmalade-loving bear.

Bringing artist-friendly tools and interactive live rendering to new industries

Katana is designed to tackle the biggest production challenges in the industry but is continually evolving to best provide the accessibility and power digital artists rely on to excel in their fields of expertise.

Visualising fashion’s faster future

The world of fashion is intrinsically forward-thinking. Trends change in the blink of an eye, driven by wave after wave of progressive designers in pursuit of the next classic look.

『Beyond Good & Evil 2』の世界観を見事に描いたMARI活用事例

How La Noria Used Nuke

Post-production just got a whole lot creepier.

Q&A with Inversion: the studio going cloud native

The co-founder of digital content creation studio Inversion explains why they’ve begun shifting their entire production pipeline to the cloud.

Smashing it out the park: an ad campaign with Bryce Harper and Under Armour

Under Armour, were tasked with creating a campaign for Bryce Harper's second signature shoe, they knew they needed something epic

From Russia with agility: The studio pioneering a new way of working

A look at how adopting an ‘Agile’ methodology, has impacted both business performance and company culture at Russia-based Main Road Post.

UnderArmour and Modo

A match made in heaven.

VR’s Eastern Promise: the growth of virtual reality in the Far East

With VR expected to generate global revenue of $74.8 billion by the year 2021, we look at how the Far East could be a catalyst for that growth.

Scaling upwards for the Ultra HD and HDR future

With the high demands of today's media productions set to grow, the smart solution is to adopt scalable tools that can already handle the challenges of tomorrow, today.

Better, faster, stronger: VFX in the modern age

A look at the way VFX studios are evolving to meet the changing needs of the industry.